German Firm Battling Hard Against Oracle

Jun 24, 2005 / By Paul Vallee

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Business Software Maker SAP Fortifies Valley Front

SAP is beefing up its Silicon Valley presence as the company fights with Oracle to grab larger chunks of a $24 billion-a-year market. SAP is adding staff to its Palo Alto research and development force and launching a strategy to boost sales through an array of partnerships.

While Oracle was focused on acquiring and integrating PeopleSoft, SAP was forming alliances and partnerships with other companies and developing new ideas for customer outreach.

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