No one has ever come out and formally asked me for a document that states “Best Practices to Scale Application X”. It is an unusual demand, since it’s something many of us at Pythian have implemented, but it’s been more of an ad hoc, iterative process — and rightly so, since architectures must be so organic, and so tailored to the application. What’s more, no one has ever brought us on board so early in the game that we have a hand in actually — gasp! — doing the design and data-model from the get-go. Woo hoo!