InformationWeek: Big Data’s New Buzzword: Datafication

Just when you thought you had mastered all the data-riffic buzzwords out there, another rears its trendy head. Never mind big data, we’re talking about “datafication,” the notion that organizations today are dependent upon their data to operate properly — and perhaps even to function at all. Wait, isn’t that what big data is supposedly all about? Not really, says Andrew Waitman, CEO of Pythian, a data infrastructure management and consulting firm.

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