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NetCreations Inc.
New York , New York
NetCreations, Inc. is the leading provider of digital marketing solutions to Fortune 500 clients. In 1996, they pioneered and patented the " Double Opt-in " list building process which anti-spam groups, ISPs, legislators, industry trade groups, marketers and consumers agree is the highest form of permission. Today NetCreations manages the largest database of Double Opt-In addresses.
Through its four divisions, PostMasterDirect , SurveyDirect , ITProsDirect, and NetCreations Technology Services, NetCreations is the trusted source for over 1000 active clients in the Business-to-Consumer, Business-to-Business, Market Research, and Technology markets. Its management team has been, and continues to be, instrumental in forging best practices for responsible email marketers.
What Pythian has done for NetCreations Inc.:
- supported their mission-critical environment, with over 300 million subscriptions, in which downtime costs are extremely prohibitive.
- achieved faster Web site response times by tuning problematic SQL statements.
- reduced the time required to complete mailings by leveraging Oracle's object-partitioning approach.
- helped refine the infrastructure to support business systems that allow data analysis such as that normally associated with a data warehouse.
- improved the back-up process by reducing back-up time and using fewer resources.
- provided mentoring to developers.
- provided next-to-immediate response for ad-hoc tuning requests.
- architected a sophisticated search application which has put NetCreations years ahead of its competition.
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