Exceeding Customer Expectations – For the Holidays and Beyond
DATE: September 19, 2013
TIME: 12 PM CDT, 1 PM EST
Customers expect nothing less than a superior customer experience, which requires you to maintain service efficiency across channels and flexible access to products and services— powered by personalized offers, sophisticated merchandising, and a great omni channel experience.
The customer experience must also be continuously fine-tuned as busy shoppers are slow to convert but quick to abandon. This means using data to deliver personalized messages that resonate with shoppers, save them time, and provide solutions for all their shopping needs.
This webinar will explore:
- Current holiday forecasts from both a consumer and retailer perspective
- Site performance and its impact on key performance indicators
- Heightened customer expectations and how savvy retailers are succeeding in an omni-channel world
- Winning merchandising and best practices that engage and convert shoppers
BI and big data – why knowing your customer can help craft a targeted, personalized shopping experience
Lauren Freedman, President, the e-tailing group
Samer Forzley, VP of Marketing, Pythian