Stand Out For Good (SOFG), is a purpose-driven family of retail brands built on the founding principles of giving back and making a difference in the world. But extending their in-store experience to online retail, disparate and unstructured data made it challenging to create truly personalized experiences.
Stand Out For Good, a purpose-driven retailer, was looking to apply its in-store hospitality approach to the online retail experience using customer data to create personalized experiences. But, without a clear, consolidated view of each customer, it was extremely challenging for the marketing team to create truly personalized messaging—let alone have a dimensional understanding of the customer journey through marketing to sales.
By fully understanding stakeholders’ challenges and approaching the problem holistically, Pythian was able to solve multiple interconnected challenges from both a digital transformation and operational perspective. Our partnership with SOFG delivers end-to-end value for the CIO, the CMO, and their respective teams.
SOFG can now bring its in-store experience to its digital channels. With analytic capabilities and a better understanding of their customers, SOFG provides a personalized, personable shopping experience that mirrors the targeted hospitality for which its stores are known.
Now, the CMO and marketing team can see the entire ‘story’ of a customer with all of their data properly formatted in one place. They’re empowered to make data-driven decisions to acquire and convert customers, resulting in reduced costs and more efficient marketing activities.
The modern platform allows SOFG to design and measure more targeted marketing campaigns. Ultimately, this helps them grow their e-commerce business at a time when some companies are scaling back.
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