Recent stories
How Marketers Can Leverage Google Cloud ML to Model Total Customer Lifetime Value
How Marketers Can Leverage Google Cloud ML to Model Total Customer Lifetime Value
Marketers know that the key to success is to focus on customer experience. But to truly be customer-centric at scale, ...
Accelerate Marketing Insights on Google Cloud with Pythian
Accelerate Marketing Insights on Google Cloud with Pythian
Marketers have more capabilities available than ever to gain insights into their customers, and are looking to navigate ...
How to Improve Customer Segmentation Through Improved Data Quality
How to Improve Customer Segmentation Through Improved Data Quality
If you’re a marketer looking to do more with customer segmentation, then you need good data. From there, you can set a ...
