Telecommunications | Google Cloud Migration Consulting Services

Telco boosts global sales with Google Cloud and Pythian’s analytics services

A leading Canadian telecommunications provider, offering a valuable Trade Promotion Management (TPM) system to retailers and grocery stores, faced a major analytics bottleneck. Their existing platform lacked the scalability and real-time data integration needed to support the TPM system, resulting in significant delays in crucial marketing campaign reporting for their customers. Recognizing that slow data meant slow sales, the company partnered with Pythian for a strategic digital transformation. Pythian's experts utilized a phased approach to design and implement an advanced analytics platform on Google Cloud, leveraging BigQuery.

This modernization effort successfully unified the data on Google Cloud, enabling real-time insights and multi-language support for global expansion. The resulting solution simplified a highly complicated environment, empowered the customer's sales teams to move faster, and delivered substantial improvements in campaign reporting speed and overall sales effectiveness.

75%

Faster campaign reporting cycle

With Pythian's support in leveraging the analytical power of Google Cloud, the Telco can now produce critical reports faster—allowing them to make more informed, more data-driven decisions.

15%

Boost in global sales effectiveness and revenue

With improved placement and positioning of marketing campaigns, the Telco has been able to better support the efforts of their sales teams.

Customer
Overview
What we did
Technologies used
Key outcomes

Customer

This prominent Canadian telecommunications provider has a wide-ranging portfolio, supplying software platforms, communications services, and consulting to both corporate and consumer markets. Crucially, the company provides a comprehensive Trade Promotion Management (TPM) system to retailers and grocery stores. This TPM system is vital for campaign management teams, helping them plan promotions, identify return on investment (ROI), and accurately report on campaign profitability over time. The company’s success in this B2B segment hinges entirely on the speed and reliability of the data insights it provides to its retail partners.

Lack of scalability and real-time data integration crippled retail marketing campaigns

The telecommunications provider’s existing analytics platform, which supported its mission-critical TPM system, had reached a technical limit. The architecture lacked both scalability and the capability for real-time data integration with the TPM system. This resulted in a critical business impact: delayed reporting for customers. Campaign management teams, who rely on the TPM system to measure ROI and profitability, received stale data, hindering their ability to make timely, informed decisions.

This deficiency created a bottleneck for the customer's global sales and expansion plans, as the existing platform could not flexibly support the data protection and multi-language capabilities needed to move into new international markets. The company recognized the urgent need to move to a robust, modern data platform that could deliver immediate, actionable insights to their global retail clientele.

Delayed customer reporting

Lack of real-time data integration caused significant delays in reporting campaign ROI and profitability to retail and grocery store customers.

Scalability limitations

The existing analytics platform could not scale to meet the needs of a growing customer base or the demands of high-volume global sales data.

Inhibited global expansion

The architecture lacked the data flexibility, data protection, and multi-language support required to confidently offer the TPM system in new global markets.

Technical complexity

The environment was technically complicated, making it difficult to prioritize, design, and execute new features within a broader strategic vision.

Pythian designs and builds an advanced, scalable analytics platform on Google Cloud

Pythian was engaged to lead a digital transformation and functionality enhancement project, utilizing a phased approach that spanned discovery, strategy, design, and build. The project began with a thorough discovery and strategy phase, where Pythian identified and documented the entire customer journey for analytical dashboards and conducted exploratory data analysis. The core solution involved designing a scalable, flexible analytics environment on Google Cloud Platform (GCP), specifically leveraging BigQuery for its speed and scale, and moving the Telco's data into that ecosystem.

Pythian simplified the technically complicated environment and formulated a perspective to prioritize and execute the solution within the customer's broader strategy. This modernization involved developing the UX/XD for dashboard creation, defining governance for data and pipelines, and delivering a solution with the essential scalability, flexibility, data protection, and multi-language support required for the customer's global expansion.

Strategic discovery and design

Conducted comprehensive exploratory data analysis, identified the customer journey for analytics, and defined governance for data, pipelines, and dashboards.

Google Cloud implementation

Designed and built the advanced analytics solution on Google Cloud, utilizing BigQuery to deliver the required scalability and performance.

Data-Driven UX/XD

Developed the user experience and design for analytical dashboards, ensuring data was consumed easily and intuitively by campaign management teams.

Global readiness

Built in essential functionality, including data protection, flexibility, and multi-language support, to enable the customer to confidently sell their TPM system worldwide.

Telco achieves real-time campaign visibility, driving revenue and global confidence

The advanced analytics platform the customer migrated to, powered by Pythian and Google Cloud, delivered immediate and significant business outcomes. By integrating data in a scalable and fast environment, the company drastically improved its reporting cycle, enabling 75% faster campaign reporting for its retail customers. The simplification of the technically complicated environment and the establishment of a clear strategic roadmap enabled the customer's product and global sales teams to move faster, sell more, and directly increase revenue.

The new platform provides the necessary scalability and flexibility, backed by multi-language support, allowing the company to successfully execute on its expansion plans and increase sales globally. The in-house product engineering team is now equipped with a future-proof solution that provides reliable, real-time insights to drive competitive advantage.

Accelerated sales and revenue

The simplified environment and faster data access enabled global sales teams to move quicker and sell more effectively, leading to a direct increase in revenue.

Enabled global expansion

The new platform provided the required scalability, data protection, and multi-language support, unlocking the ability to sell the TPM solution globally.

Simplified and agile operations

Pythian simplified a highly complicated technical environment, allowing the customer's in-house product engineering team to execute on implementation with greater speed and agility.

Real-time insight delivery

Achieved real-time data integration with the TPM system, replacing delayed reporting with instant, actionable insights for customers.

What We Do

Telco boosts global sales with Google Cloud and Pythian’s analytics services

Faster campaign reporting cycle

Boost in global sales effectiveness and revenue

Customer

Industry

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Solution

Platform

Overview

The challenge