Database Migration Services
Customer success story
Global marketing company eliminated data silos to empower real-time insights.
Modernizing to Google Cloud BigQuery enabled agile data-driven analytics.
Pythian resolved technical debt to empower marketing firm with governed data they can trust.
A global affiliate advertising company faced major operational bottlenecks. They inherited legacy databases through acquisitions. The internal engineering team struggled to maintain the ever-growing complex systems, while in parallel deliver revenue-generating products to end-customers. Pythian provided 24/7 DBA support across multiple database technologies to stabilize and optimize environments. Pythian designed and rapidly deployed the migration to Google Cloud. With accelerated time-to-insight leadership can now make data-driven, real-time strategic decisions and respond to market shifts instantly rather than waiting hours for complex reports.
Pythian accelerated our migration to Google Cloud to empower a data-driven workforce."
Vice President of Technology
New York-based Marketing Company
$1.2M
Annual cost savings
92%
Reduction in query response times
Govern your data to fuel better decision making.
Marketing company was trapped in a cycle of issues from acquired technical debt.
Pythian modernize data architecture into an optimized, revenue-driving data engine, rapidly migrating to Google Cloud BigQuery.
We moved so much faster with Pythian as our partner, and were confident in our migration path."
Vice President of Technology
New York-based Marketing Company
Managing aging legacy infrastructure
Inheriting a complex mix of Oracle, MySQL, MongoDB, MSSQL, and PostgreSQL systems through mergers made it highly difficult and expensive to manage data operations with a small internal team.
Overcoming shortages of technical engineering skills
To support essential growth initiatives, the New York City-based team struggled to locate senior database talent at sustainable rates without spending millions of dollars annually on direct hires.
Shifting away from rigid and expensive on-premises data centers
Maintaining a costly, inflexible legacy Oracle footprint acted as a major roadblock for the business, stalling a pressing need to finalize its migration to Google Cloud
Eliminating database management visibility gaps
Severe system complexities stalled the product roadmap and left the company blind to key audience segments, preventing partners from optimizing ad economics based on consumer profiles.
Pythian became their trusted partner to optimize and manage Oracle, MongoDB, SQL Server, MySQL, and PostgreSQL databases.
With 24/7 DBA support and immediate access to rare, specialized consultants the marketing company could pivot focus from firefighting data issues to strategic growth. With Pythian's DBAs managing daily operations, keeping core systems running smoothly, the marketing firm eliminated operational overhead costs.
Migration to Google Cloud eliminated hardware costs and managing on-premise data centres.
Pythian seamlessly migrated to Google Cloud. This strategic shift allowed the global marketing company to transition away from legacy infrastructure and leverage the Google ecosystem. Most notably, the rapid migration enabled the marketing firm to reduce costly data centres and permanently eliminate legacy hardware.
Pythian optimized the marketing company's data architecture, governing data, consolidating technical debt and building more scalable systems.
This technical intervention was critical because their data serves as a direct driver for the company's core revenue streams. The data engineering work successfully stabilized and modernized the data platform responsible for managing over $800M in annual revenue. By enhancing system performance and data delivery speed, Pythian restored operational efficiency and provided a flexible foundation to fuel more agile analytics and reporting.
Frictionless, real-time access to rich consumer profiles, transformed static data into an active revenue driver that maximizes ad relevancy and unlocks premium advertising spend.
Internal engineers successfully redirected their time toward productizing core services and building new products for end-users. This close collaboration accelerated the company's roadmap to introduce focused, data-driven performance marketing capabilities.
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