Google Cloud Migration Services

Customer success story

Tourism leader gained 360-degree customer view with Google Cloud

BigQuery data integration accelerated marketing analytics reporting.

Pythian deployed EDP QuickStart for Google Cloud to centralize fragmented customer records into a unified data warehouse.

A leading international tourism company struggled with siloed datasets and slow data-sampling workflows that delayed targeted marketing campaigns. Lacking internal Google Cloud expertise to safely connect its legacy infrastructure, the tourism leader engaged Pythian to bridge security gaps and lead cloud integration. Pythian deployed its EDP QuickStart for Google Cloud, constructing automated pipelines that replicated core SQL Server data directly into Google BigQuery. As a result, marketing analysts slashed query times from hours to 30 seconds, shifting their focus to high-value behavioral modeling. 

"What used to take us hours now takes about 30 seconds. We can also replicate what Pythian did to help us leverage our data and build more sophisticated models."
Manager, Marketing Data Analytics

International Tourism Company

360

Degree view through automated analytics

30

Seconds to execute campaign data queries

20

Corporate-managed Google Cloud projects centralized securely

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The tourism leader dealt with scale tensions as fragmented marketing analytics delay critical customer engagement.

Pythian enabled the global leisure travel provider to shift analytics resources from manual data preparation into high-value BigQuery behavioral modeling.

“We’re now able to integrate data from different sources and centralize it in BigQuery to gain a 360-degree view of our customers. It’s helping our IT team better serve the marketing team—and that’s been a big win for us.”
Director, Solution

International Tourism Company

FRAGMENTED SHADOW IT ENVIRONMENT

Siloed marketing tools and unmanaged accounts broke compliance

Analysts could only retrieve partial customer views because records remained isolated across rogue, unmanaged cloud environments and siloed Google Analytics 360, Google Ads, and Campaign Manager platforms.

INFRASTRUCTURE SYNC IMPEDIMENTS

Legacy architectures stalled marketing tool integration

Bridging existing on-premises systems with modern cloud spaces generated configuration challenges too complex for internal IT teams to resolve.

SLOW MARKETING INSIGHTS TIME

Data sampling delays throttled campaign agility

Querying critical audience profiles took up to a day, forcing a reliance on outdated samples rather than real-time metrics.

CLOUD SPECIFIC EXPERTISE GAP

Lack of cloud expertise delayed database modernization

The absence of certified cloud professionals internally kept the organization from building scalable, secure analytics foundations.

Pythian validated initial architectural feasibility by replicating SQL Server data landscapes into BigQuery.

Pythian executed a quick-turn proof of concept that successfully transferred 10% of the customer's core data landscape from Microsoft SQL Server to Google BigQuery. Deploying this initial data ingestion pipeline established an airtight framework that guaranteed operational continuity without production system slowdowns.

Tech teams automated analytics pipelines for instant campaign data.

Engineers deployed the EDP QuickStart for Google Cloud to systematically clean, integrate, and organize multi-source arrays into BigQuery. Operating with this automated asset cut query execution times from several hours down to mere seconds for rapid, agile marketing reporting.

Identity management synchronization fortified governance across cloud environments.

Pythian configured identity federation paths linking Microsoft Azure Active Directory to authenticated corporate Google user accounts to enforce strict IAM policies. Establishing this structured approach replaced erratic, high-risk access points with managed corporate parameters across 20 distinct cloud projects.

Automated infrastructure ensured flexible compliance.

Engineers built a secure engineering pipeline utilizing Google Cloud Build to manage foundational organizational policies and folder structures. Standardizing on this automated environment centralized access controls and audit log configurations at the folder level.

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Accelerate your digital evolution with a proven Google Cloud partner

As an elite Google Cloud Partner, Pythian combines engineering depth and business strategy to turn complex data into growth engines.

Modernizing infrastructure requires aligning enterprise security with real-time analytics. Pythian’s certified teams design zero-trust cloud foundations and automate multi-source data ingestion to eliminate silos. Discover how our deep Google Cloud specializations help brands accelerate migrations and build high-performance data platforms.

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