Global eCommerce Company Accelerates Growth with Data and Analytics

Based in Canada, the organization is a global provider of eCommerce and point-of-sale (POS) solutions. They serve businesses worldwide by integrating data analytics into their offerings to facilitate seamless transactions and operations for retailers, restaurateurs, and other business owners.

The eCommerce company faced significant challenges following a series of acquisitions that left their data strategy fragmented. The lack of a centralized data view impeded their ability to answer critical questions, such as customer count and acquisition costs, due to disparate data sources and inadequate integration. The absence of a unified data structure complicated efforts to track key performance indicators (KPI) and strategically upsell products.