Posted by Sheeri Cabral on Mar 10, 2010
subtitle: Monetizing Social Media
Why is social media and social networking essential to you and your business? (because it will drive sales, but there’s very few analytics for ROI on social networking and social media)
Relying on advertising is no longer working for print newspapers and television. So why do we think it will work on internet media?
Read the rest of this entry . . .
Posted by Tim Inkpen on Feb 12, 2010
Welcome to another edition of Blogrotate. This has been an interesting week in the IT world, with Microsoft security issues being the major focus of attention.
Security
Once again, security flaws in Microsoft Operating Systems caused major problems for system administrators this past week. It began with Microsoft’s Security Response Center’s posting of February’s security bulletin.
Microsoft’s attempt’s to fix a 17-year-old bug resulted in a large number of computers having problems restarting. More information can be found here Restart issues after installing MS10-015 and Security patch results in BSOD, stops Windows from booting. It appear that this issue may have been caused by machines being previously infected by a rootkit
Another patch from Microsoft, the reliability update for Windows 7 and Windows Server 2008 R2, turned out to be not so… reliable.
But what was of most concern to many system administrators was Microsoft’s security advisory concerning a vulnerability in the TLS and SSL protocols, since this affects not only the Microsoft Windows operating system but as TLS/SSL are an Internet standard, multiple vendors. Emil Protalinski at Ars Technica provides full coverage of the TLS/SSL flaw in Windows.
Read the rest of this entry . . .
Posted by Sheeri Cabral on Apr 17, 2008
Jeff Rothschild of Facebook’s “A Match Made in Heaven? The Social Graph and the Database”
Taking a look at the social graph and what it means for the database.
The social graph:
- At it’s heart it’s about people and their connections.
- Learning about people who are in your world.
- Can be a powerful tool for accelerating the use of an application.
“The social graph has transformed a seemingly simple application such as photos into something tremendously more powerful.” We’re interested about what people are saying about us, and about our friends. Social applications are compelling.
Facebook users blew through the estimate for 6 months of storage in 6 weeks. It is serving 250,000 photos per second at peak time, not including profiles. Facebook serves more photos than even the photo sites out there, and serves more event invitations than any other website out there.
E-mail invitations are an example of the power of the social graph. If you get a newsfeed or an invitation that tells you 12 friends are attending an event, you have more information, and then can have a better decision on whether or not you want to go. Read the rest of this entry . . .
